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For the first time, salon
professional and client found themselves united in
partnership to achieve the ultimate
Since its inception, Kerastase has adopted a highly
selective distribution strategy as an essential component
 of
its US launch program. In order to deliver an maintain the
necessary support and training essential to the success of
the line, Kerastase will limit its distribution to the top
1000 salons in the United States. Only premium salons and
day spas are targeted as potential Kerastase Consultant
salons. These must emphasize salon professional expertise,
value premium quality products and adhere to the highest
level of personalized service.
goal; the client's well being
expressed through supremely beautiful, healthy hair.
Following the launch of the Nutritive and Resistance product
ranges, Kerastase quickly
became the darling of the beauty editors and the must-have
beauty item among Hollywood leading ladies. Prominent
mentions touting Kerastase treatment benefits have
appeared in Vogue, InStyle, Elle, Harper's Bazaar, Allure, W
and Lucky; the monthly celebrity chronicle InStyle features
Kerastase products in nearly every issue. Madonna, Gwyneth
Paltrow, Jennifer Lopez, Cameron Diaz, Sarah Jessica Parker,
Jennifer Anitston, Debra Messing and Michelle Pfeiffer are
all known to be devotees of the line.
The momentum continues with the addition of Oleo-Relax and
the recent launch of Elasto-Curl. Oleo-Relax is the
ultimate smoothing treatment system to tame dry and
unmanageable hair and the newest offering in the Nutritive
range of treatment hair care products. Each Oleo-Relax
product contains the exclusive Nutri-Hulle complex; which is
infused with nourishing Shoea and Palm oils for immediate
smoothing of the hair fizziest at bay - even when the
humidity levels are high. Elasto-Curl introduces a
technological breakthrough with Hydra-Elastic Complex,
combining three Active ingredients to hydrate and define
dry, curly hair: A moisturizing glycerol, a curl enhancing
polymer and silicone derivatives for shine. Curls are
redesigned, individualized and frizz is controlled for
perfect definition. The US Launch has been a progressive refional roll out that
began in four major markets: New York City, Boston,
Washington DC and Los Angeles. Notable salons carrying the
line from the beginning include Minardi Salon, and Oribe
Salon in New York City, Ilo Day Spa in Washington DC and
Fred Segal Beauty, the celebrity hair emporium in Santa
Monica. Less than a year after its introduction, Kerastase
partnered with high-end multiple doores, which accounts for
seven salons in the Pacific Northwest, Gene Juarez Salong.
Kerastase today continues its expansion into this country's
finest salons and day spas, presently targeting the San
Francisco, Dallas, Houston, Phoenix and Atlanta markets.
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